The book describes the Average Listener, and it’s an interesting snapshot of American culture in 1947:
“His formal education stopped somewhere between the end of grammar school and the second year of high school.”
The average person – or, more accurately, the average radio news consumer – did not finish high school. Interesting.
“In general, he reads slowly, leisurely, and not too widely or deeply.”
But he reads.
“Newspaper reading is an ingrained habit.”
Wow. To repeat: the average radio news consumer is a high-school drop out who’s also a habitual newspaper reader.
What the hell happened to today's high school grads?